4 decades of global experiential research with over 100
leading brands, rights holders, NGBs, and non-profits.
Simple & Powerful Experiential Marketing Research Tools
We go deep and wide in research methods to reveal the whole "human" story.
We reveal insights that go beyond data dashboards and look at the people behind it.
We deliver signposts of success, opportunities for growth, and always the pure truth.
On-Site Research
Get real-time insights with our dedicated on-site research team , capturing in-the-moment reactions and interactions to deliver authentic data on the ground. Our team loves challenges, knows how to engage fans, and always delivers.
Online Research
Simple online research can be quick and actionable, but top-level experiential marketing programs rely on our seasoned research experts to ensure valid data and insights.
Qualitative Discussion Groups
We dive deep into consumer mindsets with qualitative focus groups, fostering rich discussions that reveal the emotions, motivations, and concerns that drive your audience.
On-Site Mini Groups
On-site min-group blend the immediacy of on-site feedback with the depth of qualitative engagement. This approach taps into experiences when passion is highest, and implementation can be made "on-the-fly".
Observational Research
Uncover the unspoken truths of consumer behavior with observational research, providing a lens into the natural interactions and decisions of your audience.
Secondary Research
Leverage existing knowledge with our secondary research, synthesizing data from multiple sources to build a comprehensive understanding of your target market and strategies.
Non-Event Experiential Marketing
Not all experiential marketing involves events. It can be anywhere, any time, any place, in big crowds, a quiet beach or at home. All it needs are shared values, feelings and expressions that align with marketing philosophies and goals.
Expert Witness / Legal Consulting
As industry experts grounded by research and bound by honesty, we can be relied upon to separate fact from fiction in legal decisions in sports and entertainment circles.
Strategic Consulting
All of our primary research is embedded with expert consulting, but often our years of expertise alone is tapped to solve problems and unleash opportunities.

We would love to hear from you-
phone: +1 401-848-0111
email: hello@performanceresearch.com