Qualitative Discussions

Whereas quantitative research tells us what happens in experiential marketing, qualitative research tells why it happens. Discussion groups are at the heart of our qualitative research methods, offering a dynamic platform for exploring consumer attitudes, beliefs, and shared experiences in depth. By facilitating structured yet open-ended discussions among a carefully selected group of participants, we unearth the underlying factors that influence consumer behavior and preferences.  Having conducted over 1,000 groups worldwide on experiential marketing,  we have the skills to recruit responsive participants, the knowledge to know what conversation points are most valuable, and most importantly, the experience to transform feedback into key insights and strategic direction.