For nearly 40 years, on-site research has been our frontline tool for gathering unfiltered feedback and observations directly from fans and audiences.  By immersing ourselves in the environment—whether at events, retail locations, or within communities—we capture the nuances of consumer behavior, interaction, and most of all excitement and passion in real time. This approach allows us to gather rich, contextual insights that go beyond what post-experiential methods can offer.  Unlike any other research company, we have our own inhouse team of managers and interviewers dedicated to on-site data collection.