Marketing Presentations

Presentations

Love Means Never Having To Count Impressions– Engaging Consumers Through Passion and Relevancy

IEG Event Marketing Conference, Chicago IL, 2008

Voyeur Vision: What Consumers Say and Do Behind Closed Doors

BDS Conference, London, 2002

Research Eye for the Events Guy

IEG Conference on Sponsorship, Chicago, 2004

Sit, Roll Over, Buy: Training Fans to be Brand Loyal

IEG Conference on Sponsorship, Chicago, 2005

Assessing Audience Estimates

Event Marketer Magazine, Chicago, 2005

Get Smart! Spying on the Consumer Side of Relevancy

Canadian Advertising Conference, Montreal, 2005

Overview of Sponsorship Research Tactics

ANA Event Marketing Conference, New York, 2005

New Trends in Sponsorship Research

ANA Event Marketing Conference, Naples FL, 2006

Zap!, POW!!, Zing !!! — Be a Research Super Hero

IEG Event Marketing Conference, Chicago IL, 2007

Arts Sponsorship and Consumer Engagement– How to Grow the Impact of Non-Traditional Programs

National Arts Council Annual Conference, Providence, RI, 2009

Kaboom!… The Sound of a Changing Economy and How Consumers Now View Sponsorships

IEG Event Marketing Conference, Chicago IL, 2009

To Tell The Truth — How Consumers Really Feel about Sports and Entertainment Marketing

IEG Event Marketing Conference, Chicago IL, 2010

The Gap Between What Sports Properties Need to Know and Information They Have

ZMZ Analytics Sponsorship Conference, Zurich, Switzerland 2011

Sponsorship Research in the Real World

IEG Event Marketing Conference, Chicago IL, 2010

Measuring Fan Results- What Consumers Say, What They Mean, and What You Should Do

XYZ Live Annual Conference, Sao Paulo, Brazil, 2011

See Yourself as Others See You

A Look at the Newest Tools and Latest Insights in Audience Research, , IEG Event Marketing Conference, Chicago IL, 2012

Measuring What Matters: Sponsorship Research Lessons for the Placemaking World

The Art of Placemaking Conference, Providence RI, 2013