Independent Studies
Independent Studies
As leaders in sponsorship research, Performance Research frequently conducts studies on an independent basis to explore new issues or establish research benchmarks for the industry.
Our information is diverse (covering topics from NASCAR to the Arts to Naming Rights) and is frequently updated. Just click the links below to see our current topics.
Many feature accompanying presentations in Microsoft PowerPoint, and some are available for free by email, or viewable directly online.
Full List of Independent Studies
United States
BP Oil Spill Ramifications
Consumer attitudes to the oil giant and its marketing
Winter Olympic Viewers “Can’t Beat the Feeling”
Study of Olympic sponsorship (Albertville)
AT&T Win Official Race With Sprint
Study of Olympic sponsorship (Barcelona)
Olympics, What Olympics? Sponsors, What Sponsors
Study of Olympic sponsorship (Lillehammer)
Loyal NASCAR Fans Please Stand Up
Racestat: a comprehensive analysis of the NASCAR audience
Winners and Whiners
Indy Car Study
America loses the Cup, but sponsors win over the fans…
America’s Cup sponsorship
Watch Out For The Ambush 1996
Study of Olympic sponsorship (Atlanta)
Extreme Games, Commercialism Taken Too Far?
ESPN X-Games audience study
Picture This: “The Official Sports Drink of the …….. Symphony?”
Consumer attitudes toward corporate sponsorship of the arts
Sponsors Still Live Dream Despite Scandal Nightmare
Consumer attitudes to the Olympics following Salt Lake City Scandal
Viagra and Lycos Outperform First Year Sponsors to NASCAR
Research at the Daytona 500
Log-Ons and Sponsors and Boats, Oh My!
America’s Cup
Americans Welcome Return of Formula 1
Study of sponsorship at the Indianapolis US Formula One Grand Prix
At the Olympics, Less May Be More
Study of Olympic sponsorship at Sydney
Times Square Advertising: Is it over-the-top or top-of-mind?
A look at how visitors connect to the commercial clutter of Times Square.
Big Three Still Dominate
Study of Olympic sponsorship at Vancouver
2014 Performance Research / IEG Sponsorship Decision Makers’ Survey
The latest report.
NASCAR Fans Say “Welcome Back” to the Dodge Boys!
NASCAR Winston 500
Naming Rights, Naming Wrongs
Consumer reaction to sponsorship of arenas and stadiums
Europe
The Wild, Wild East? Sponsorship in Poland
Study explores attitudes to corporate sponsorship among Poles.
Rugby World Cup Findings Are Black And White
Research at the Rugby World Cup
American Companies Welcome As Smoke Clears From F1
Research among European Formula 1 Grand Prix
Sponsors Find Home in Dome
Millennium Dome sponsorship awareness study
Sponsor Loyalty Left by Roadside
Research at the British F1 Grand Prix
Caution Flags Fly as CART Set for New Arrival
Attitudes of F1 racing fans to the introduction of US motorsports in Britain
British Football Fans Can’t Recall Euro 2000 Sponsors
Research into sponsorship effectiveness at Euro
HOWZAT!! For Sponsorship
UK cricket sponsorship – beyond awareness
Why Do American Formula One Fans Value Sponsors?
Compares and contrasts opinions of visitors to both the 2000 US and 2000 British Formula One Grand Prix.