As leaders in sponsorship research, Performance Research frequently conducts studies on an independent basis to explore new issues or establish research benchmarks for the industry.
Our information is diverse (covering topics from NASCAR to the Arts to Naming Rights) and is frequently updated. Just click the links below to see our current topics.
Many feature accompanying presentations in Microsoft PowerPoint, and some are available for free by email, or viewable directly online.
Full List of Independent Studies
Consumer attitudes to the oil giant and its marketing
Study of Olympic sponsorship (Albertville)
Study of Olympic sponsorship (Barcelona)
Study of Olympic sponsorship (Lillehammer)
Racestat: a comprehensive analysis of the NASCAR audience
Indy Car Study
America’s Cup sponsorship
Study of Olympic sponsorship (Atlanta)
ESPN X-Games audience study
Consumer attitudes toward corporate sponsorship of the arts
Consumer attitudes to the Olympics following Salt Lake City Scandal
Research at the Daytona 500
Study of sponsorship at the Indianapolis US Formula One Grand Prix
Study of Olympic sponsorship at Sydney
A look at how visitors connect to the commercial clutter of Times Square.
Study of Olympic sponsorship at Vancouver
The latest report.
NASCAR Winston 500
Consumer reaction to sponsorship of arenas and stadiums
Study explores attitudes to corporate sponsorship among Poles.
Research at the Rugby World Cup
Research among European Formula 1 Grand Prix
Millennium Dome sponsorship awareness study
Research at the British F1 Grand Prix
Attitudes of F1 racing fans to the introduction of US motorsports in Britain
Research into sponsorship effectiveness at Euro
UK cricket sponsorship – beyond awareness
Compares and contrasts opinions of visitors to both the 2000 US and 2000 British Formula One Grand Prix.