The age of social media is no longer emerging — it has arrived. As people engage with each other and brands more and more on social platforms, it is imperative that sponsorship research respond by meeting consumers and fans where these online conversations are happening.

While social media monitoring alone can be valuable, it has the potential to be a one-dimensional look at online banter.

Performance Research is paving the way in social media research by utilizing cutting-edge social listening tools combined with deep analysis that not only provides results on standard social measures such as “brand sentiment” and “share of voice,” but goes deeper by interpreting what these results mean for your sponsorship program.

Our newest service, EVsdrop, is a geo-location based social listening platform tailored for sponsors and properties in the events industry.
Find out more here: EVsdrop Overview