In addition to providing a quick and unobtrusive way of collecting quantitative data, online surveys and mobile platforms can provide the ideal environments for test-marketing visual advertising, licensed merchandise designs, and new sponsorship concepts.
Because Performance Research pioneered the concept of sponsorship research online, we know firsthand the benefits and limitations of web-based methodologies.
Whether we utilize traditional online research platforms or optimize your sponsorship research for mobile devices, reaching consumers where they “live” online ensures the best experience for interviewers, which translates into quality results for you.