As the world leader in consumer-based sponsorship evaluation, we believe the key to sponsorship research is to see yourself as others see you.

We view sponsorship as offering something more meaningful, more emotional, and more lasting than simple advertising.

It’s about passion, relevancy, loyalty, and return-on-relationship.

We believe in exploring both the basic and deepest layers of sponsorship to uncover its value.
Our mission is to help you capture and measure that value, and reveal the essential truths about sponsorship impact.