Yesterday revealed an interesting marketing blitz in Times Square, where clothing company Weatherproof placed a giant billboard displaying President Obama wearing one of their jackets while standing at the Great Wall of China. Soon after discovering the existence of the billboard, the White House issued a letter to the company requesting that they remove the advertisement, seeing how Barack Obama, nor the White House authorized any use of the image for endorsements.
Now while some debate that the advertisement is unacceptable and that the President should file lawsuit against the clothing company, he will most likely not, as the billboard is already being removed.
Does Weatherproof worry that some people in the public find using the Presidents’ likeness is in poor favor? Probably not.
The image displays a good looking man, with a good looking jacket. The picture does him justice and it will most likely do the same for the clothing brand. The advertisment has recieved massive amounts of coverage in the media, and has acted as a point of discussion amongst many individuals. This type of press is certainly of more value than the billboard itself.
Although you may or may not agree with the way that Weatherproof went about marketing their product, you have to agree with the fact that this kind of non traditional advertising certainly creates a stir in the marketplace. I’d like to see how Weatherproof’s sales are affected over the next few weeks.