Situation Worsens for Tiger

Last week we issued the Performance Research opinion as to the Tiger Woods situation.  Since then we have seen new reports that not only increases the number of mistresses linked to the golfer, but also tie him to prescription drug abuse and the possible use of human growth hormones.  While neither drug abuse nor the use of steroids has been confirmed, the implications alone, coupled with his extramarital affairs are making this situation for Tiger and his sponsors far more difficult than originally forecasted.  While the initial accusations could be viewed by the public as a blip in his personal life, the continuance and level of controversy surrounding Woods are now sure to leave a greater impression on his career and legacy.

Woods has already lost one of his primary sponsors, Accenture, and has also had his image dropped from advertisements by sponsors Gillette, Tag Heur and Gatorade.

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