Check out the video below from a past Performance Research IEG Conference presentation :
Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part One – “Lost in Sponsorship Space”
In this section of video you can see how if not activated properly, your sponsorship can get lost in the clutter.
Make sure to come back soon for Part Two or visit our YouTube channel at http://www.youtube.com/user/SponsorEye