In addition to providing a quick and unobtrusive way of collecting quantitative data, the Internet can provide an ideal environment for test-marketing visual advertising, licensed merchandise designs, and new sponsorship concepts.

Performance Research pioneered the concept of sponsorship research on-line, partnering with Internet leaders to advance sponsorship measurement and evaluation.

We know first hand the benefits and limitations of Internet research, and can develop a program where using the most up-to-date methodology won’t mean sacrificing the quality and confidence associated with more traditional research methods.