Old is New for Puerto Rico

Just like tight jeans and skinny ties, advertising campaigns can also make a comeback.  Last week in New York, the Commonwealth of Puerto Rico announced the revival of a heralded campaign that was first used in the 1950’s.

The original advertisements which featured photographed images of Puerto Rico shot by Elliot Erwitt and copious copy in big block letters were designed by the Ogilvy and Mather Agency, the same agency who is spearheading the current campaign.  Interestingly enough, the same photographer is also being used for the 2009 edition.

Performance Research VP Bill Doyle was excited to be on hand at the Exit Art Gallery in Manhattan for the campaign release party.  When Bill returned to Newport he talked about how the theme of the advertisements speaks well for the country of Puerto Rico, and should be beneficial in their pursuit of attracting tourists.

The campaign which consists of print ads, television commercials and an impressive website (http://seepuertorico.com/) is slated to run through June. Check it out!

Top: Circa 1954; Bottom: 2009

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