Last night while watching the Providence College Friars get picked apart on the basketball court by the Syracuse Orangemen I was anxiously awaiting any excuse to look away. Luckily for me I started recieving transmissions from Performance Research execs Jed Pearsall and Bill Doyle.
Bill mentioned how the presence of sponsorship activation was considerably less than previous Olympics. He also mentioned how the ever present Coke and Visa were both bright spots and well activated outside the venue.
I also received some great pictures and video highlighting the Olympic atmosphere. You can see the pics posted below and make sure to check back for video footage of the last night’s inspiring performance by figure skater Joannie Rochette.