Green Flag for NASCAR Sponsorship

This past Sunday the NASCAR Sprint Cup Series wrapped up in Miami, FL at the Ford 400. The race, being held at the Homestead-Miami Speedway, had all the sponsorship and fan areas that you would expect to see at a major sporting event. Lucky for us, we were on site to witness these activations. While we saw good activations from Ford, Coke and Jack Daniels, it was UPS that stole the show.

Just a few moments before the start of the race, a UPS Delivery Truck circled the track, raced to the start finish line and hand delivered the green starter flag! With this exhibition, UPS shows how they utilize their sponsorship in a unique way, tapping into the minds of the thousands of spectators in the packed stands. The stunt allowed UPS to create a link from their company’s services to a NASCAR race in an exciting fashion. Thanks for giving us something to smile about!