Over the past few weeks there has been a lot of gift giving around the Performance Research office, and our beloved dog, Austin, was not to be left out! While un-wrapping Austin’s latest gift, a stuffed dog toy, we noticed an interesting partnership between the toy maker and the National Wildlife Federation (NWF).
What caught our eye about this partnership is not only how unique it is, but also how it truly serves a purpose. When you purchase one of the toys, you are given the opportunity to register it with Sergeant’s Pet Care Products (the manufacturer) and when you do, they give a donation directly to the NWF. This program, which is part of all of Sergeant’s “Protected Wildlife Series”, shows consumers that by purchasing this product, they are actually contributing to a good cause. It is also worth noting that while the toy is for a dog, the packaging provides “kid friendly” information about the animal, in this case a Bison, and about the NWF.
It is nice to see a company that is thinking outside the box and utilizing their partnerships to benefit an organization that they truly care about!