Go Daddy Team Rider Danica Parick not only helped to break gender barriers this past weekend by racing in Daytona, she helped to break television records as well. “The Danica Effect” caused 4.2 million people to tune into Saturday’s NASCAR second-tier Nationwide Series Race. The race had the highest cable viewership ever experienced by the series.
Here at Performance Research we have always stood behind platforms that embrace uniqueness. On several occasions we have recommended to clients that supporting the first viable female NASCAR driver would push significant attention to their likeness.
With her multiple Super Bowl ads and high profile NASCAR start, Danica should expect to reap great rewards. Now that all this attention is on Danica and her race car, I wonder how traffic on Go Daddy is fairing?