Congrats to Rio – Will sponsors take advantage?

rio2016celebrate

Rio wins the Olympic bid!

Just moments ago, the IOC announced Rio as the as the host city for the 2016 Summer Olympic Games.

As the first Olympiad ever to take place in South America, Rio 2016 promises to be a tremendous marketing opportunity for all IOC and USOC sponsors. Will you be ready?

Marketing success in 2016 begins now, and research is a vital part of that process. With the Vancouver Games starting in just a few short months, and London 2012 right around the corner, there is no better time to measure your existing programs as well as investigate new ways to leverage your sponsorship affiliation. Don’t miss this unique opportunity in time.

Whether it is quantitative research with casual TV viewers, focus groups with avid fans, or on-site interviews with visitors to the Games, Performance Research has studied every Olympiad since 1992, accumulating more data and insight into Olympic sponsorship than any other research company in existence.

As the world-wide leaders in sponsorship measurement, we are uniquely qualified to help you determine how well you are breaking through the clutter of Olympic marketing, and if your efforts are truly strengthening an emotional bond with target consumers and building the health of your brand.

Olympic partnerships are a long-term investment. I encourage you to contact us so that we can help you measure and maximize the value of that investment to the fullest.

We look forward to seeing you in Vancouver in 2010, London 2012, Sochi 2014, and now Rio in 2016!