Charmin Activates the Restroom

During our trip to NY last week we found the time to check out what some companies were up to in light of the holiday season. Our search led us to Times Square where we located the Charmin “Enjoy the Go” Pop Up on Broadway. The general idea behind the toilet paper brands space was to offer clean restrooms to the millions that flock to Times Square this time every year. This ground breaking service has been offered for the past four years and appears to be a great success.

While the main feature of the Pop Up is to provide the public with restrooms, the highlight of the area was the crew of employees that truly activated the venue. Starting with a team on the street, the Charmin brand ambassadors invited people inside with clear and energetic actions. Once you entered the building, the positive energy did not fade amongst any of the crew that led you to the restrooms, the facebook/twitter stations (where you can talk about your “go”) and even when they were taking your photo on atop the giant “throne”.

It was great to see such enthusiasm amongst a team of employees while present at a branded space. It’s also great to see how Charmin can change something as dull and monotonous as using the restroom into something exciting that people want to be a part of. Thanks for keeping us engaged!

Make sure to check out the photos below and for more info about “Enjoy the Go” check out http://tinyurl.com/ygmx5yb

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