International Soccer Sponsorship Provides GM with a Global Reach

Big things have been happening across the pond as October marked the signing of the largest jersey manufacturing deal in history. Manchester United has reportedly signed with Nike for £300 million over the next five years, giving Nike the right to manufacture Manchester United game kits (kits are apparel worn by football players during games) … Continued

From RB to IPO: Fantex Offers Fans Chance to Own Shares of NFL’s Arian Foster

Fantasy sports have long provided a platform for fans to become more connected to their favorite professional athletes.  Monday Morning Quarterbacks obsess over player statistics and weekly matchups all in an effort to win fantasy games against their friends.  However, thanks to Fantex Brokerage Sevices, fans will soon be able to get even closer to … Continued

Oracle stages remarkable comeback, but it’s still New Zealand’s Cup

While Oracle Team USA may have defended the America’s Cup, they hardly represented the United States as they chose to field only one American sailor. Meanwhile, it was truly a national effort for the Kiwis as even the government gave its support to the America’s Cup challengers, providing $36 million dollars in funding for the … Continued

PR On-Site at X Games LA 2012!

The Performance Research team was busy conducting research at the X Games in LA this summer. The event continues to grow, and sponsorship activations on-site are growing right along with it. Check out some of our pictures, below, and let us know: did you watch X Games this summer? If you did… did you see … Continued

Nike, Famous Ambusher, Is Redefining the Art of Ambush Marketing

As the world is ramping up for London 2012, savvy marketers everywhere are attempting to find ways to align their brand with the Olympic Games — even though they’re not official sponsors. Ambush marketing is nearly synonymous with the Games, and if any brand is famous for its Olympic ambush schemes, it’s Nike: they’ve perfected … Continued

Is Touting Past Relationships at Opportune Times Ambush Marketing?

The Performance Research team always has sponsorship on the brain — even when we’re shopping for cereal! We recently snapped photos of two cereal brands shelved side by side at our local grocer. The sight immediately caught our “sponsor eye.” Quick, which of the cereal brands below officially sponsors the Olympic Games?        … Continued

NCAA Men’s Lacrosse Finals at Gillette Stadium

The Performance Research team was conducting research at the NCAA Men’s Lacrosse Finals’ Fan Fest area at Gillette Stadium recently.             Lacrosse fans seemed to be having a blast at all of the different fan areas and activations. It was one of the more diverse fan zones we’ve seen, with live … Continued

Looking Back to Sundance

Being back in Newport after a trip out west to Sundance for the acclaimed film festival has given us some time to reflect on what was for us here at Performance Research, the most interesting movie of the festival – “The Greatest Movie Ever Sold” by Morgan Spurlock. While I am sure the majority of … Continued

True is well on way to Bermuda!

While watching the start of the famed Newport Bermuda Race was beautiful, I am sure we would all like to be taking in the views that Performance Research President, Jed Pearsall, is experiencing right now.   True, the boat of which Jed is a crew member, has made serious progress over the past 3 days en … Continued