Public Wants You to be a Sponsor!

Not only does the public want your company to sponsor events, they also feel that you SHOULD be sponsoring events. Their call for corporate aide is also matched with a desire to support the companies that utilize sponsorship to benefit the community! Support what matters and do good for the public; Your brand will reap … Continued

Soccer Fans Embrace Their Sponsors

A few years back we sent a soccer fan out into the store to see his process when shopping for products prior to a soccer match. It is plain to see that this fan truly appreciates sponsorship (and a good candy bar)! [youtube=http://www.youtube.com/watch?v=VAWWXRISn3I]

Lost in Plain Sight

When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at! [youtube=http://www.youtube.com/watch?v=i3tAv7SQNsc]

Cell Provider Makes it Work!

This clip is a great example of how consumers appreciate you sponsoring events that they care about! Show your customers a good time and they will love you for it! [youtube=http://www.youtube.com/watch?v=aqWAMNlvjNM]

Sponsor Appreciation!

Check out how people feel about sponsors providing a good time during a tough economy: [youtube=http://www.youtube.com/watch?v=yDXh4khBy-I]

What Sponsors Want To See!

Check out how much NASCAR fans really do know the sponsors: [youtube=http://www.youtube.com/watch?v=Xu73-85h5Os]

Sit! Roll Over! Buy! Part Two

Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part Two – “What’s in it for me?” Make sure to come back soon for Part Three or visit our YouTube channel at http://www.youtube.com/user/SponsorEye [youtube=http://www.youtube.com/watch?v=ivPTW6N-CXM]

Sit! Roll Over! Buy! Part One

Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors.  Part One – “Lost in Sponsorship Space” In this section of video you can see how if not activated properly, your sponsorship can get lost in the clutter. Make … Continued