Cuba: Opportunity in the Midst of Challenges

As relationships between Cuba and the US open up, sports sponsorship is a new opportunity for major brands in a country where sponsorship has been non-existent for the past 50 years.

Press Release: Daytona 500 Social Media Coverage

Morning News: We’ve completed our initial EVsdrop run of the Daytona 500. You can see full results here: http://bit.ly/1FOSazL and read our press release below. Performance Research utilized its groundbreaking social media listening and analysis platform EVsdrop, which uses geolocation technology to analyze the social buzz generated by event attendees, to analyze the social media … Continued

Quicken Loans and Warren Buffett Team Up for Billion-Dollar Hype Machine

March Madness is about to get even wackier this year, but at what cost? The annual NCAA Men’s Basketball tournament of champions attracted 23.4 million television viewers last year, says CBS Sports.  Each year millions of armchair point guards try their hand at predicting the outcome of the 64-team bracket in local office pools.  However, … Continued

International Soccer Sponsorship Provides GM with a Global Reach

Big things have been happening across the pond as October marked the signing of the largest jersey manufacturing deal in history. Manchester United has reportedly signed with Nike for £300 million over the next five years, giving Nike the right to manufacture Manchester United game kits (kits are apparel worn by football players during games) … Continued

Oracle stages remarkable comeback, but it’s still New Zealand’s Cup

While Oracle Team USA may have defended the America’s Cup, they hardly represented the United States as they chose to field only one American sailor. Meanwhile, it was truly a national effort for the Kiwis as even the government gave its support to the America’s Cup challengers, providing $36 million dollars in funding for the … Continued

When Can Stadium Naming Rights Turn a Corporation into a Hero?

Despite the crippling economic situation in Detroit, it seems like it is “all systems go” for the construction of a new home for the Red Wings in the city affectionately known as “Hockeytown.” Although the City of Detroit filed for Chapter 9 bankruptcy in July in the largest municipal bankruptcy filing in the United States, … Continued

LGBT Community Calls for Boycott of Olympic Sponsors

Russian president, Vladimir Putin has led a series of harsh political actions against homosexuals over the past month, including passing one resolution that bans propaganda of all non-traditional sexual relations.  With Sochi set to host the 2014 Winter Olympic Games, worldwide protest of this reform continues to grow leaving many calling for the International Olympic … Continued

Rough Sailing for America’s Cup and Sponsor Louis Vuitton

Two months before competing catamarans are scheduled to set sail in the San Francisco Bay for the 34th defense of America’s Cup, the event seems to be in deep water. Oracle Team USA’s Cup title defense, following a 2010 victory that was the first for an American team in nearly 20 years, was pegged as … Continued

Lack of Funding for US Speedskating Offers Huge Sponsorship Opportunity

A recent USA today article highlights the plight of Olympic aspirants that struggle just to make ends meet.  Olympic short-track speedskating hopeful Emily Scott’s story is highlighted.  She has seen her monthly direct athlete stipend cut by nearly 70%, forcing her to take on the third-shift at a surgical supply factory and apply for food … Continued

Army Pulls Out of NASCAR Sponsorship

The US Army, a presence in the NASCAR experience for nearly a decade, recently announced that it will no longer sponsor a NASCAR team as part of its branding and recruitment efforts. At one point the Army was a primary sponsor of NASCAR. They moved to Stewart-Haas Racing to sponsor Ryan Newmann in 2009. In … Continued