When Can Stadium Naming Rights Turn a Corporation into a Hero?

Despite the crippling economic situation in Detroit, it seems like it is “all systems go” for the construction of a new home for the Red Wings in the city affectionately known as “Hockeytown.” Although the City of Detroit filed for Chapter 9 bankruptcy in July in the largest municipal bankruptcy filing in the United States, … Continued

LGBT Community Calls for Boycott of Olympic Sponsors

Russian president, Vladimir Putin has led a series of harsh political actions against homosexuals over the past month, including passing one resolution that bans propaganda of all non-traditional sexual relations.  With Sochi set to host the 2014 Winter Olympic Games, worldwide protest of this reform continues to grow leaving many calling for the International Olympic … Continued

Rough Sailing for America’s Cup and Sponsor Louis Vuitton

Two months before competing catamarans are scheduled to set sail in the San Francisco Bay for the 34th defense of America’s Cup, the event seems to be in deep water. Oracle Team USA’s Cup title defense, following a 2010 victory that was the first for an American team in nearly 20 years, was pegged as … Continued

Lack of Funding for US Speedskating Offers Huge Sponsorship Opportunity

A recent USA today article highlights the plight of Olympic aspirants that struggle just to make ends meet.  Olympic short-track speedskating hopeful Emily Scott’s story is highlighted.  She has seen her monthly direct athlete stipend cut by nearly 70%, forcing her to take on the third-shift at a surgical supply factory and apply for food … Continued

Army Pulls Out of NASCAR Sponsorship

The US Army, a presence in the NASCAR experience for nearly a decade, recently announced that it will no longer sponsor a NASCAR team as part of its branding and recruitment efforts. At one point the Army was a primary sponsor of NASCAR. They moved to Stewart-Haas Racing to sponsor Ryan Newmann in 2009. In … Continued

Trevor Bayne and NASCAR – Open for Business

This past Sunday, as we all watched rookie Trevor Bayne win the Daytona 500 by edging out a field of seasoned Sprint Cup pros, we couldn’t help but laugh at what great value his current sponsors were getting! Despite the innocent rookie move of forgetting to thank his sponsors in the post race interview, he … Continued

Dog Toy that Makes a Difference!

Over the past few weeks there has been a lot of gift giving around the Performance Research office, and our beloved dog, Austin, was not to be left out! While un-wrapping Austin’s latest gift, a stuffed dog toy, we noticed an interesting partnership between the toy maker and the National Wildlife Federation (NWF). What caught … Continued

Holiday Spirit at the Airport?!

Just yesterday while waiting in yet another airport terminal, we noticed a great activation that actually enhances someones airport wait time experience!  In a co-branded effort from Microsoft and Southwest Airlines, the two companies have placed a photo booth in select airport terminals where travelers can pose in front of a snowy landscape and even … Continued

FedEx makes a smart play with the ATP

Here at Performance Research we often applaud sponsorship deals where not only cash is exchanged in return for branding rights, but when we see these deals actually make a positive difference for each of the parties involved.  One recently announced sponsorship where we feel confident that both sides will benefit is the agreement between the … Continued