When Sponsorships and Athletes Collide, Who Wins?

While a shoddily worded campaign, an untimely marketing ploy, a legal infraction, or an unethical manipulation can jeopardize the effectiveness of sports sponsorship, a poor activation can both threaten the safety of the athletes and negatively influence the results on the field of play in the process. It sounds like a rare occurrence, but that … Continued

Hey, College Football Sponsors: Read the Signs

College Football has developed its own language.  Although you won’t find Rosetta Stone College Football hitting stores any time soon, it is indeed real.  This language manifests itself in the form of pictures and symbols many top programs use for increasingly efficient sideline communication. Most of you have probably seen these images laminated on oversized … Continued

Mayweather vs. Pacquiao: A Fight for Money

Tomorrow looks to be one of the biggest days of the year in sports history with both the Kentucky Derby and Mayweather vs. Pacquiao welterweight championship fight happening within hours of each other. It may be one of the last fights of Mayweather and Pacquiao’s careers and the richest boxing match of all time. It … Continued

Sponsors Take a Stand

The hot topic this week centers on Indiana, but not just the NCAA Final Four that kicks off tomorrow. The controversial Indiana “Religious Freedom” law will allow businesses to turn away gay and lesbian customers and the NCAA, among other sports properties including NASCAR, are taking a stand against Indiana’s religious ruling. In our 2014 … Continued

The Future is Now – And I Met Him!

While attending IEG2015, the sponsorship industry’s annual trek to mecca, amidst the plethora of inspiring presentations from such thought leaders and trend-setters such Target, adidas, and Heineken, I came across one young college athlete that personified the seismic shift in the way we need to be thinking about the sports and live events of the … Continued

Cuba: Opportunity in the Midst of Challenges

As relationships between Cuba and the US open up, sports sponsorship is a new opportunity for major brands in a country where sponsorship has been non-existent for the past 50 years.

Quicken Loans and Warren Buffett Team Up for Billion-Dollar Hype Machine

March Madness is about to get even wackier this year, but at what cost? The annual NCAA Men’s Basketball tournament of champions attracted 23.4 million television viewers last year, says CBS Sports.  Each year millions of armchair point guards try their hand at predicting the outcome of the 64-team bracket in local office pools.  However, … Continued

International Soccer Sponsorship Provides GM with a Global Reach

Big things have been happening across the pond as October marked the signing of the largest jersey manufacturing deal in history. Manchester United has reportedly signed with Nike for £300 million over the next five years, giving Nike the right to manufacture Manchester United game kits (kits are apparel worn by football players during games) … Continued

Oracle stages remarkable comeback, but it’s still New Zealand’s Cup

While Oracle Team USA may have defended the America’s Cup, they hardly represented the United States as they chose to field only one American sailor. Meanwhile, it was truly a national effort for the Kiwis as even the government gave its support to the America’s Cup challengers, providing $36 million dollars in funding for the … Continued