After spending the two weeks in Rio, traveling to and from venues, attending several events, and visiting all of the different Olympic regions, we can say, unequivocally, that Rio’s troubles were as overblown as Ryan Lochte’s fabricated robbery account. We at Performance Research deal in facts and direct observations, not media hype or hearsay. So, … Continued
While a shoddily worded campaign, an untimely marketing ploy, a legal infraction, or an unethical manipulation can jeopardize the effectiveness of sports sponsorship, a poor activation can both threaten the safety of the athletes and negatively influence the results on the field of play in the process. It sounds like a rare occurrence, but that … Continued
It’s not just kids and aging millennials who are all a clamor over Nintendo’s newest franchise of the Pokémon brand: Pokémon Go! Back in February, the sports world had its first glimpse of the new game during its minute-long Super Bowl ad, but that did little to prepare the vast majority of Americans for the … Continued
College Football has developed its own language. Although you won’t find Rosetta Stone College Football hitting stores any time soon, it is indeed real. This language manifests itself in the form of pictures and symbols many top programs use for increasingly efficient sideline communication. Most of you have probably seen these images laminated on oversized … Continued
Tomorrow looks to be one of the biggest days of the year in sports history with both the Kentucky Derby and Mayweather vs. Pacquiao welterweight championship fight happening within hours of each other. It may be one of the last fights of Mayweather and Pacquiao’s careers and the richest boxing match of all time. It … Continued
We learned a lot last year when we used EVsdrop to listen in on — and analyze — the social media posts from Churchill Downs during the Kentucky Derby weekend. The infographic below shows some of our key findings from 2014. We’re looking forward to seeing what happens on the sponsorship side of this year’s … Continued
The hot topic this week centers on Indiana, but not just the NCAA Final Four that kicks off tomorrow. The controversial Indiana “Religious Freedom” law will allow businesses to turn away gay and lesbian customers and the NCAA, among other sports properties including NASCAR, are taking a stand against Indiana’s religious ruling. In our 2014 … Continued
While attending IEG2015, the sponsorship industry’s annual trek to mecca, amidst the plethora of inspiring presentations from such thought leaders and trend-setters such Target, adidas, and Heineken, I came across one young college athlete that personified the seismic shift in the way we need to be thinking about the sports and live events of the … Continued
‘The Future is Now’ presentation at the 2015 IEG Conference highlighted the latest developments in events and measurement, including a demonstration of our newest technology, EVsdrop.
As relationships between Cuba and the US open up, sports sponsorship is a new opportunity for major brands in a country where sponsorship has been non-existent for the past 50 years.