NASCAR seeks new partner for its B-level series

With Nationwide Insurance announcing that it will no longer continue its entitlement partnership with NASCAR’s B-level series, the nation’s top motorsports organization will have to find a new company that is willing to be the one of the major faces of a sport who’s interest has been steadily declining in recent years. The decision by … Continued

International Soccer Sponsorship Provides GM with a Global Reach

Big things have been happening across the pond as October marked the signing of the largest jersey manufacturing deal in history. Manchester United has reportedly signed with Nike for £300 million over the next five years, giving Nike the right to manufacture Manchester United game kits (kits are apparel worn by football players during games) … Continued

From RB to IPO: Fantex Offers Fans Chance to Own Shares of NFL’s Arian Foster

Fantasy sports have long provided a platform for fans to become more connected to their favorite professional athletes.  Monday Morning Quarterbacks obsess over player statistics and weekly matchups all in an effort to win fantasy games against their friends.  However, thanks to Fantex Brokerage Sevices, fans will soon be able to get even closer to … Continued

Oracle stages remarkable comeback, but it’s still New Zealand’s Cup

While Oracle Team USA may have defended the America’s Cup, they hardly represented the United States as they chose to field only one American sailor. Meanwhile, it was truly a national effort for the Kiwis as even the government gave its support to the America’s Cup challengers, providing $36 million dollars in funding for the … Continued

When Can Stadium Naming Rights Turn a Corporation into a Hero?

Despite the crippling economic situation in Detroit, it seems like it is “all systems go” for the construction of a new home for the Red Wings in the city affectionately known as “Hockeytown.” Although the City of Detroit filed for Chapter 9 bankruptcy in July in the largest municipal bankruptcy filing in the United States, … Continued

LGBT Community Calls for Boycott of Olympic Sponsors

Russian president, Vladimir Putin has led a series of harsh political actions against homosexuals over the past month, including passing one resolution that bans propaganda of all non-traditional sexual relations.  With Sochi set to host the 2014 Winter Olympic Games, worldwide protest of this reform continues to grow leaving many calling for the International Olympic … Continued

Rough Sailing for America’s Cup and Sponsor Louis Vuitton

Two months before competing catamarans are scheduled to set sail in the San Francisco Bay for the 34th defense of America’s Cup, the event seems to be in deep water. Oracle Team USA’s Cup title defense, following a 2010 victory that was the first for an American team in nearly 20 years, was pegged as … Continued

Lack of Funding for US Speedskating Offers Huge Sponsorship Opportunity

A recent USA today article highlights the plight of Olympic aspirants that struggle just to make ends meet.  Olympic short-track speedskating hopeful Emily Scott’s story is highlighted.  She has seen her monthly direct athlete stipend cut by nearly 70%, forcing her to take on the third-shift at a surgical supply factory and apply for food … Continued