Sponsors Take a Stand

The hot topic this week centers on Indiana, but not just the NCAA Final Four that kicks off tomorrow. The controversial Indiana “Religious Freedom” law will allow businesses to turn away gay and lesbian customers and the NCAA, among other sports properties including NASCAR, are taking a stand against Indiana’s religious ruling. In our 2014 … Continued

The Future is Now – And I Met Him!

While attending IEG2015, the sponsorship industry’s annual trek to mecca, amidst the plethora of inspiring presentations from such thought leaders and trend-setters such Target, adidas, and Heineken, I came across one young college athlete that personified the seismic shift in the way we need to be thinking about the sports and live events of the … Continued

IEG Conference: The Future is Now

‘The Future is Now’ presentation at the 2015 IEG Conference highlighted the latest developments in events and measurement, including a demonstration of our newest technology, EVsdrop.

Cuba: Opportunity in the Midst of Challenges

As relationships between Cuba and the US open up, sports sponsorship is a new opportunity for major brands in a country where sponsorship has been non-existent for the past 50 years.

Press Release: Daytona 500 Social Media Coverage

Morning News: We’ve completed our initial EVsdrop run of the Daytona 500. You can see full results here: http://bit.ly/1FOSazL and read our press release below. Performance Research utilized its groundbreaking social media listening and analysis platform EVsdrop, which uses geolocation technology to analyze the social buzz generated by event attendees, to analyze the social media … Continued

A Press Release

Readers, we’re posting a recent Performance Research press release below. We’re all excited to analyze this weekend’s Daytona 500! Listening To the Fans: Performance Research Announces Groundbreaking Dive into the Conversations Posted From the Grounds of Daytona International Speedway Performance Research, the world’s leader in sponsorship evaluation, will be introducing EVsdrop, its groundbreaking geo-location based … Continued

When Sponsorship and Racism Collide

The proverbial has hit the fan in Hollywood, and sponsors scrambled to evacuate over the Sterling controversy. Sponsors of the Los Angeles Clippers were quick to strike after an audio recording of team owner Donald Sterling leaked last week containing racially insensitive commentary. More than a dozen corporate sponsors ended or suspended their relationships with … Continued

Why We Said NO to Sochi

  As many of you may know, Performance Research founders Jed Pearsall and Bill Doyle have been consistently attending & analyzing the on-site activities at Olympic Games for over 30 years.  In fact, Jed’s first Olympic event was “Miracle on Ice”- the legendary USA vs. USSR hockey game held during the 1980 Lake Placid Olympic … Continued

Quicken Loans and Warren Buffett Team Up for Billion-Dollar Hype Machine

March Madness is about to get even wackier this year, but at what cost? The annual NCAA Men’s Basketball tournament of champions attracted 23.4 million television viewers last year, says CBS Sports.  Each year millions of armchair point guards try their hand at predicting the outcome of the 64-team bracket in local office pools.  However, … Continued