Sacramento Kings: Changing their Brand through Technology

Have you ever imagined watching a sports game through the eyes of the player, or better yet, a team’s mascot? That futuristic idea is becoming a reality in sporting events as the Sacramento Kings lead the way in integrating technology into sports. Piggy backing on last week’s eSports post, the Kings are also personifying the … Continued

Mayweather vs. Pacquiao: A Fight for Money

Tomorrow looks to be one of the biggest days of the year in sports history with both the Kentucky Derby and Mayweather vs. Pacquiao welterweight championship fight happening within hours of each other. It may be one of the last fights of Mayweather and Pacquiao’s careers and the richest boxing match of all time. It … Continued

Who Will Win the Kentucky Derby Social Media Race?

We learned a lot last year when we used EVsdrop to listen in on — and analyze — the social media posts from Churchill Downs during the Kentucky Derby weekend. The infographic below shows some of our key findings from 2014. We’re looking forward to seeing what happens on the sponsorship side of this year’s … Continued

Sponsors Take a Stand

The hot topic this week centers on Indiana, but not just the NCAA Final Four that kicks off tomorrow. The controversial Indiana “Religious Freedom” law will allow businesses to turn away gay and lesbian customers and the NCAA, among other sports properties including NASCAR, are taking a stand against Indiana’s religious ruling. In our 2014 … Continued

The Future is Now – And I Met Him!

While attending IEG2015, the sponsorship industry’s annual trek to mecca, amidst the plethora of inspiring presentations from such thought leaders and trend-setters such Target, adidas, and Heineken, I came across one young college athlete that personified the seismic shift in the way we need to be thinking about the sports and live events of the … Continued

IEG Conference: The Future is Now

‘The Future is Now’ presentation at the 2015 IEG Conference highlighted the latest developments in events and measurement, including a demonstration of our newest technology, EVsdrop.

Cuba: Opportunity in the Midst of Challenges

As relationships between Cuba and the US open up, sports sponsorship is a new opportunity for major brands in a country where sponsorship has been non-existent for the past 50 years.

Press Release: Daytona 500 Social Media Coverage

Morning News: We’ve completed our initial EVsdrop run of the Daytona 500. You can see full results here: http://bit.ly/1FOSazL and read our press release below. Performance Research utilized its groundbreaking social media listening and analysis platform EVsdrop, which uses geolocation technology to analyze the social buzz generated by event attendees, to analyze the social media … Continued

A Press Release

Readers, we’re posting a recent Performance Research press release below. We’re all excited to analyze this weekend’s Daytona 500! Listening To the Fans: Performance Research Announces Groundbreaking Dive into the Conversations Posted From the Grounds of Daytona International Speedway Performance Research, the world’s leader in sponsorship evaluation, will be introducing EVsdrop, its groundbreaking geo-location based … Continued

When Sponsorship and Racism Collide

The proverbial has hit the fan in Hollywood, and sponsors scrambled to evacuate over the Sterling controversy. Sponsors of the Los Angeles Clippers were quick to strike after an audio recording of team owner Donald Sterling leaked last week containing racially insensitive commentary. More than a dozen corporate sponsors ended or suspended their relationships with … Continued