COVID-19 is ratcheting up consumer anxiety about future events, but there are silver linings for the sports and entertainment industry

All industries have been impacted by the coronavirus’s spread, but live sports and entertainment events have absorbed a large portion of the impact of social distancing orders. As empty stadiums, canceled tours and postponements of Olympic proportions continue to make headlines, sports and entertainment industry stakeholders are left wondering: what does the future of events … Continued

USA Gymnastics: Sponsors know when to hold them and know when to fold them

In our thirty-two years of studying the intersection of sport and marketing, we have seen a fair share of demoralizing stories:  the bribery scandal of the Salt Lake City Olympics, money laundering by FIFA, racism with the L.A. Clippers, and performance enhancement drugs across professional cycling, Major League Baseball, and even the entire Russian Olympic … Continued