America’s Cup back in Newport!

Last Thursday was a very special day in Newport for sailors and tourists alike, as the famed America’s Cup trophy was on display just a few steps from the Performance Research office!   The America’s Cup is the oldest active trophy amongst all of sport, with a long and famed history involving Newport and the New York Yacht Club.

Below are a couple of pictures and you can check out more coverage at www.sailnewport.org.

The trophy was on display as part of a national tour from boat sponsors BMW and Oracle.

Speaking of sponsorship, click the link below to a Performance Research Independent Study highlighting the potential benefits of sponsoring an America’s Cup boat!

http://www.performanceresearch.com/americas-cup-sponsorship.htm

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