A Press Release

Readers, we’re posting a recent Performance Research press release below. We’re all excited to analyze this weekend’s Daytona 500!

Listening To the Fans: Performance Research Announces Groundbreaking Dive into the Conversations Posted From the Grounds of Daytona International Speedway

Performance Research, the world’s leader in sponsorship evaluation, will be introducing EVsdrop, its groundbreaking geo-location based social media analysis platform to collect and monitor all public posts originating from the Daytona 500.

While other social media analytics tools capture the national conversation solely based on keywords and hashtags, the social media insights Performance Research provides will be derived from posts specifically originating from those within the confines of Daytona International Speedway for this weekend’s Great American Race. Never before has this level of analysis been available.

The EVsdrop analysis will collect posts, geographically located within the grounds, in real-time, and will include all social media activity across multiple platforms – regardless of hashtags or language used. Within hours, we will understand which sponsors are dominating the conversations and which are being ignored. We’ll also be providing unprecedented insights into fans’, teams’, and analysts’ immediate reactions to all of the on-site activations and operational issues in addition to all of the race action surrounding the events of the weekend.

For more information on this service, or access to this unique stream of data, (including any requests to receive social media data tailored for your specific needs), please contact Julia at Performance Research before Sunday: EVsdrop@performanceresearch.com.

Insights and analysis from this unique project will be posted throughout the weekend, including a wrap-up following the conclusion of the race.

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