Sponsor dropped by spokesperson after insensitive tweet, now that’s a switch!

Tensions have been high within the Formula One community after a racially insensitive tweet last week alluding to Presidential elect Donald Trump’s promise to build a wall between the Mexico U.S. border: “Mexicans, put on these sunglasses so your swollen eyes can’t be seen during tomorrow’s building of the wall.” While racially insensitive tweets can … Continued

What Happened?

What the election polls this year say about market research, sports, and the way we make decisions.   Here we are. The election results are in and a new Commander in Chief (like him or not) has been chosen. Donald Trump not only shocked the world, but defied the predictions of almost every political poll. … Continued

NASCAR’s Reed Sorenson’s Toyota carrying Trump / Pence paint scheme this weekend. Good or Bad for Associate Sponsors?

As the 2016 presidential election approaches, both presidential candidates are getting in some last minute campaigning. Republican presidential candidate Donald Trump and Vice President hopeful Mike Pence will be featured on Reed Sorenson’s Toyota Camry for NASCAR’s Texas 500 Sunday, November 6. The Trump Pence Logo will appear on the Hood of Sorenson’s number 55 … Continued