Sacramento Kings: Changing their Brand through Technology

Have you ever imagined watching a sports game through the eyes of the player, or better yet, a team’s mascot? That futuristic idea is becoming a reality in sporting events as the Sacramento Kings lead the way in integrating technology into sports. Piggy backing on last week’s eSports post, the Kings are also personifying the … Continued

Mayweather vs. Pacquiao: A Fight for Money

Tomorrow looks to be one of the biggest days of the year in sports history with both the Kentucky Derby and Mayweather vs. Pacquiao welterweight championship fight happening within hours of each other. It may be one of the last fights of Mayweather and Pacquiao’s careers and the richest boxing match of all time. It … Continued

Who Will Win the Kentucky Derby Social Media Race?

We learned a lot last year when we used EVsdrop to listen in on — and analyze — the social media posts from Churchill Downs during the Kentucky Derby weekend. The infographic below shows some of our key findings from 2014. We’re looking forward to seeing what happens on the sponsorship side of this year’s … Continued