Month: March 2015

The Future is Now – And I Met Him!

March 20, 2015

While attending IEG2015, the sponsorship industry’s annual trek to mecca, amidst the plethora of inspiring presentations from such thought leaders and trend-setters such Target, adidas, and Heineken, I came across one young college athlete that personified the seismic shift in the way we need to be thinking about the sports and live events of the … Continued

IEG Conference: The Future is Now

March 18, 2015

‘The Future is Now’ presentation at the 2015 IEG Conference highlighted the latest developments in events and measurement, including a demonstration of our newest technology, EVsdrop.

Cuba: Opportunity in the Midst of Challenges

March 10, 2015

As relationships between Cuba and the US open up, sports sponsorship is a new opportunity for major brands in a country where sponsorship has been non-existent for the past 50 years.