Month: February 2015

Press Release: Daytona 500 Social Media Coverage

February 23, 2015

Morning News: We’ve completed our initial EVsdrop run of the Daytona 500. You can see full results here: http://bit.ly/1FOSazL and read our press release below. Performance Research utilized its groundbreaking social media listening and analysis platform EVsdrop, which uses geolocation technology to analyze the social buzz generated by event attendees, to analyze the social media … Continued

A Press Release

February 18, 2015

Readers, we’re posting a recent Performance Research press release below. We’re all excited to analyze this weekend’s Daytona 500! Listening To the Fans: Performance Research Announces Groundbreaking Dive into the Conversations Posted From the Grounds of Daytona International Speedway Performance Research, the world’s leader in sponsorship evaluation, will be introducing EVsdrop, its groundbreaking geo-location based … Continued