PR On-Site at X Games LA 2012!

The Performance Research team was busy conducting research at the X Games in LA this summer. The event continues to grow, and sponsorship activations on-site are growing right along with it. Check out some of our pictures, below, and let us know: did you watch X Games this summer? If you did… did you see … Continued

Nike, Famous Ambusher, Is Redefining the Art of Ambush Marketing

As the world is ramping up for London 2012, savvy marketers everywhere are attempting to find ways to align their brand with the Olympic Games — even though they’re not official sponsors. Ambush marketing is nearly synonymous with the Games, and if any brand is famous for its Olympic ambush schemes, it’s Nike: they’ve perfected … Continued

Army Pulls Out of NASCAR Sponsorship

The US Army, a presence in the NASCAR experience for nearly a decade, recently announced that it will no longer sponsor a NASCAR team as part of its branding and recruitment efforts. At one point the Army was a primary sponsor of NASCAR. They moved to Stewart-Haas Racing to sponsor Ryan Newmann in 2009. In … Continued

Is Touting Past Relationships at Opportune Times Ambush Marketing?

The Performance Research team always has sponsorship on the brain — even when we’re shopping for cereal! We recently snapped photos of two cereal brands shelved side by side at our local grocer. The sight immediately caught our “sponsor eye.” Quick, which of the cereal brands below officially sponsors the Olympic Games?        … Continued

The End of the Stand-Off

The International Olympic Committee (IOC) and the U.S. Olympic Committee (USOC) finally reached a new revenue-sharing agreement that ends years of international  resentment harbored toward the USOC while it allows the USOC to lift its self-imposed freeze on bidding for future Games, a move it enacted after the 2016 Chicago bid fiasco. For decades the USOC … Continued