The Performance Research team was busy conducting research at the X Games in LA this summer. The event continues to grow, and sponsorship activations on-site are growing right along with it. Check out some of our pictures, below, and let us know: did you watch X Games this summer? If you did… did you see … Continued
As the world is ramping up for London 2012, savvy marketers everywhere are attempting to find ways to align their brand with the Olympic Games — even though they’re not official sponsors. Ambush marketing is nearly synonymous with the Games, and if any brand is famous for its Olympic ambush schemes, it’s Nike: they’ve perfected … Continued
Francis Tiafoe is a 14 year old tennis phenom who, if he isn’t already, should be on corporate sponsors’ radars. The obvious reason: he’s got skills. As the nation’s top-ranked boys player in his age group, Tiafoe has the potential to become the next star in men’s tennis at a time when the game is … Continued
The US Army, a presence in the NASCAR experience for nearly a decade, recently announced that it will no longer sponsor a NASCAR team as part of its branding and recruitment efforts. At one point the Army was a primary sponsor of NASCAR. They moved to Stewart-Haas Racing to sponsor Ryan Newmann in 2009. In … Continued
The Performance Research team always has sponsorship on the brain — even when we’re shopping for cereal! We recently snapped photos of two cereal brands shelved side by side at our local grocer. The sight immediately caught our “sponsor eye.” Quick, which of the cereal brands below officially sponsors the Olympic Games? … Continued
The International Olympic Committee (IOC) and the U.S. Olympic Committee (USOC) finally reached a new revenue-sharing agreement that ends years of international resentment harbored toward the USOC while it allows the USOC to lift its self-imposed freeze on bidding for future Games, a move it enacted after the 2016 Chicago bid fiasco. For decades the USOC … Continued