Motel 6 Hits the Mark

It seems that Motel 6 has done a good job with their latest sponsorship deal by partnering with the Ronald McDonald House Charities (RMHC).  Companies are often looking to align themselves with organizations that share their values,  while also having the opportunity to reach a new set of eyes.  Motel 6 managed to do just … Continued

Sponsor Appreciation!

Check out how people feel about sponsors providing a good time during a tough economy: [youtube=http://www.youtube.com/watch?v=yDXh4khBy-I]

What Sponsors Want To See!

Check out how much NASCAR fans really do know the sponsors: [youtube=http://www.youtube.com/watch?v=Xu73-85h5Os]

AT&T Shoots and Scores!

As we have mentioned before on the Performance Research blog, certain activations have a way of reaching out, engaging people and in turn creating a lasting impression.  Now while not all activations hit the mark, we were happy to see a great showing from AT&T at a recent basketball related fan festival in San Antonio, … Continued

Getting with the Good Guys

Both Tiger Woods and Ben Rothlesberger have had their public image severly tarnished through acts of indecency over the past few years.  Now while you would be hard pressed to call either of them role models after learning about their less than stellar ethics, both of them have managed to maintain high profile sponsorship deals … Continued

Almost Summer….

In preparation of another Newport summer,  we are not only getting ready for a busy season of research, but we are installing a new roof deck as well! Check out the pic below and we’ll keep you updated on progress.  Make sure to plan a visit!