Is Toyota on the horizon in Wrigleyville?

Here at Performance Research, the entire team has been around the country and visited just about any sporting venue you could think of. We could talk for hours about the history of each building and the character that is has developed over the years. Of course while each stadium, ballpark, coliseum, or garden has a … Continued

Performance Research @ IEG 2010

Check out the presentation below from Jed Pearsall and Bill Doyle! [scribd id=28989021 key=key-xqa377l5v7s6rq2ndyk mode=slideshow] Any questions / comments?

PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY

FOR IMMEDIATE RELEASE  (3-11-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY With the Vancouver Games earning high marks by the press for unanticipated and possibly unexplainable success, a study of Olympic viewers by Performance Research and Survey Sampling International settles the score even further. The “Big Three” continue to dominate awareness of … Continued

Sit! Roll Over! Buy! Part Two

Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part Two – “What’s in it for me?” Make sure to come back soon for Part Three or visit our YouTube channel at http://www.youtube.com/user/SponsorEye [youtube=http://www.youtube.com/watch?v=ivPTW6N-CXM]

F1 Sponsorship

Here at the Performance Research offices, sporting news from around the globe always tends to be a topic of conversation and this morning was no different.  Today we were discussing Formula 1 racing and the continuing plight of Pete Windsor and Ken Anderson to get a U.S. team off the ground. While there are various … Continued

Sit! Roll Over! Buy! Part One

Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors.  Part One – “Lost in Sponsorship Space” In this section of video you can see how if not activated properly, your sponsorship can get lost in the clutter. Make … Continued

Activate No Matter the Weather

As I look out of the window here in Newport on another cold, rainy day in New England,  I start to think about how fortunate we are when we do get great weather.  Soon enough the air will begin to warm up, our days will be longer, and even the water temperature surrounding the island … Continued

More from Vancouver…

Has sponsorship gone to the dogs? Sometimes the simplest activations are the most effective.  These dogs we saw last week in Vancouver were a huge draw for anyone passing by!

If it’s private, then keep it private

While in Vancouver for the Olympics we came across the “The Bell Ice Cube”, hosted by Canada’s Bell Communication.  This large sponsor area consisted of a traditional activation video room with interactive screens along with another space acting as a lounge.  Now while this activation did serve a purpose and was enjoyed by visitors, unfortunately … Continued