PR Independent Research Study: The America’s Cup Ten Years Ago.

In light of the current running of the America’s Cup in Valencia, Spain, we decided to post one of our  Independent Studies regarding the worlds most prestigious race.  Check it out below and stay tuned for more……… _____________________________ Log-Ons and Sponsors and Boats, Oh My! Who knew sailors could surf?According to a nationwide study of … Continued

Are you all excited?!!

This week represents one of the biggest and most diverse sporting weeks on the planet! Last night we had a great kick off with the Super Bowl in Miami as New Orleans took the win over the Indianapolis Colts.  Then today launches the start of the Americas Cup race in Valencia, Spain, followed by the … Continued

PR Independent Research Study. Turning Back to the Clock to 2002.

Below is an independent study that was conducted Fall 2002 in Times Square, NYC.   Keep coming back often, as we will be posting our Performance Research Independent Studies bi-weekly from now on…. _______________________________________________ TIMES SQUARE WARMED BY NISSIN CUP NOODLES AND REFRESHED BY COCA-COLA What can a company do to differentiate itself from the … Continued

Helmet Cam Activates Winter X

If you are a loyal follower of this blog, you might notice that every time we go to an event for on site research we  notice an activation that provokes a positive reaction amongst myself, our group, and most importantly the event attendees.  Our most recent trip to Winter X Games 14 held in Aspen, … Continued