Situation Worsens for Tiger

Last week we issued the Performance Research opinion as to the Tiger Woods situation.  Since then we have seen new reports that not only increases the number of mistresses linked to the golfer, but also tie him to prescription drug abuse and the possible use of human growth hormones.  While neither drug abuse nor the … Continued

Newport in the Snow

As a lot of you probably know, the East Coast got slammed with a winter storm over the weekend, bringing tons of snow and wind to New England.  While Newport can’t avoid the normal characteristics of a snow storm like stuck cars, cancellations and hours of shoveling, we are happy to say that a nice … Continued

Make Sure Your Street Team is Working For You!

This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping.  Of course, despite the tugs from my girfriend, I could not help but stop and analyze what some companies were up to as far as sponsorship and activation. One of the moments … Continued

Subway Wins with “The Biggest Loser”

We all know the story of Jared Fogle, the overweight college student who ate only Subway sandwiches for a year and lost an exorbitant amount of weight.  His weight loss plan resulted in a spokesperson position with Subway and a successful advertising campaign dating back to 1999.    Fast forward ten years and Subway is launching … Continued

Old is New for Puerto Rico

Just like tight jeans and skinny ties, advertising campaigns can also make a comeback.  Last week in New York, the Commonwealth of Puerto Rico announced the revival of a heralded campaign that was first used in the 1950’s. The original advertisements which featured photographed images of Puerto Rico shot by Elliot Erwitt and copious copy … Continued

The SponsorEye – The Performance Research take on Tiger Woods

While tumultuous times no doubt lay ahead in Tiger Woods’ personal life, some of his sponsorship agreements may have also hit rocky times. We speculate that with endemic sponsors like Gatorade, Nike and Golf Digest his status is likely to remain. He still represents the best there is in the sport, and for this reason … Continued

“Sponsor our event, but you might have to wait five years”

Yesterday marked the 25th Anniversary of the Quiksilver in Memory of Eddie Aikau Big Wave Surfing Event at Waimea Bay on the North Shore of Oahu in Hawaii. The event featured an elite group of surfers invited to compete in 25-40 ft. surf while a crowd of thousands watched from the sand, along with millions … Continued

Charmin Activates the Restroom

During our trip to NY last week we found the time to check out what some companies were up to in light of the holiday season. Our search led us to Times Square where we located the Charmin “Enjoy the Go” Pop Up on Broadway. The general idea behind the toilet paper brands space was … Continued

Gambling with their future?

Recent legislation attempts in Poland may begin to have a negative effect on sports sponsorship in that country. Polish lawmakers have proposed a ban of online gambling and bookkeeping, which would allow only brick and mortar casinos to carry on. This news coming at a time of economic turmoil around the world could prove devastating … Continued