Green Flag for NASCAR Sponsorship

This past Sunday the NASCAR Sprint Cup Series wrapped up in Miami, FL at the Ford 400. The race, being held at the Homestead-Miami Speedway, had all the sponsorship and fan areas that you would expect to see at a major sporting event. Lucky for us, we were on site to witness these activations. While … Continued

No Signs of a Sponsorship Slow Down for London 2012

Paul Deighton, Chief Executive of the London 2012 Olympic Organizing Committee recently stated that he did not expect to sign on anymore top level sponsors prior to the start of the games. However, an announcement was made yesterday that BMW has signed on in a deal valued at $56 million dollars, placing them amongst the … Continued

Football and French Fries?

McDonald’s recently signed on as an official primary sponsor of the Football Association of Thailand (soccer), in a deal valued just below $1,000,000. including cash for equipment, uniforms and travel. The total value also included meals from the quick service chain for the athletes. Now, it’s no surprise to see McDonald’s sponsoring sports, as they … Continued

Newport Harbor View

Check these pics out that were snapped from the top of our office last week. Fall in New England!

2009 National Arts Marketing Project Conference

This past Saturday Performance Research was happy to attend the National Arts Marketing Project Conference held in Providence, Rhode Island.  Bill Doyle, industry guru and VP of Performance Research was present to take part on the panel titled “A Glimpse Behinde the Curtain: How Corporate Sponsors Think, Decide, and Execute.”  Besides Bill, the panel included … Continued