Bright Idea behind Cool Shades

Earlier this month, Performance Research had the opportunity to attend a large music festival just outside Denver, Colorado. Drawing 50 musical acts and tens of thousands of their biggest fans, this event was geared up to be one of the biggest concert events of the summer. While we set out to do our research, we … Continued

Dehydrated Sponsorship?

While thousands of fans are making sure to fill up on water and stay hydrated underneath sunny skies at this year’s largest outdoor music festivals, event sponsors may be missing a solid opportunity. At various points around festival grounds, water filling stations are provided, affording all fans to take a drink, or fill up their … Continued