As Americans struggling through a down economy, we have had little to do other than budget our spending and look for the light at the end of the tunnel. When we do pull ourselves out of this hole, how will we spend out money when these brighter days come? One sector that makes this question … Continued
Last week Chicago played host to the 7th Annual Cause Marketing Forum Conference. The event included powerful presentations from the leading advocates of cause marketing, as well as a speech from our very own VP, Willam Doyle. Bill’s presentation “Consumer Insight: The Power of Cause in a Down Economy” brought to light how the public is … Continued
Welcome to the Performance Research Blog! Our blog name, “See yourself as others see you”, stands for exaclty what our company helps you to accomplish. Over the past twenty five years, the company has conducted over 1 million on-site, on-line, and telephone interviews and more than 500 focus groups regarding corporate sponsorships of sports, leisure … Continued