2009 Cause Marketing Forum Conference

Last week Chicago played host to the 7th Annual Cause Marketing Forum Conference.  The event included powerful presentations from the leading advocates of cause marketing, as well as a speech from our very own VP, Willam Doyle. 

cmf09billBill’s presentation “Consumer Insight: The Power of Cause in a Down Economy” brought to light how the public is viewing Corporate America’s sponsorship objectives during this period of financial hardship.  He noted that 69% of people surveyed are offering a lower approval rating of Corporate America than they would have one year prior.  Obviously in tough economic times the consumers have a tough pill to swallow, watching big business recieve bail out money and government assistance, while they try to make ends meet at home.

 So, that brings us to the question of how to continue spending money on event sponsorship and marketing, without making ourselves look unsympathetic or indulgent to the consumers?

The study Bill presented also offered a solution to this problem:  Relate to the consumers concerns, and go on a diet like everyone else! 

The public would like more dollars spent on cause and less on sponsorships that could be considered frivolous (sports, arts, etc.).  By doing so, corporations keep themselves in the public eye, while putting emphasis on their compassionate side.   This method is sure to have a beneficial effect in terms of public perception towards a company.

Make sure to check out the Cause Marketing Forum website, as well as the full Performance Research report.

75 responses to “2009 Cause Marketing Forum Conference

  1. Revolutional update of captcha solution software “XRumer 19.0 + XEvil 5.0”:

    Captchas recognition of Google (ReCaptcha-2 and ReCaptcha-3), Facebook, BitFinex, Bing, Hotmail, SolveMedia, Yandex,
    and more than 12000 another types of captcha,
    with highest precision (80..100%) and highest speed (100 img per second).
    You can use XEvil 5.0 with any most popular SEO/SMM programms: iMacros, XRumer, SERP Parser, GSA SER, RankerX, ZennoPoster, Scrapebox, Senuke, FaucetCollector and more than 100 of other programms.

    Interested? There are a lot of introducing videos about XEvil in YouTube.


    See you later!

  2. Регистрация на сайте Гидры
    Гидра сайт имеет удобную систему регистрации, сам процесс не займет много времени, достаточно придумать пароль, логин, указать действующий е-мейл. По окончании регистрации участник получает удобный личный кабинет. Таким образом, можно добавлять товары в корзину и производить оплату. В Hydra 24 существует техническая поддержка, которая рада помочь и решить конфликтные ситуации с магазинами.

  3. Я слушаю качественную музыку онлайн или скачиваю только с этого сайта
    вы иожете убедится который здесь совершенно загружается рысью и безвыездно песенки
    в очень хорошем качестве! Беспричинно же вовсю удобно заслушаться с телефона
    песни сами переключаются https://z1music.online

Leave a Reply

Your email address will not be published. Required fields are marked *